Picking an Amazon PPC agency is a high-stakes decision, because the wrong one quietly drains your budget while the right one grows your profit. There are hundreds of options, and most “best agency” lists are thin on real detail.
I have run Amazon accounts since 2015 and built IG PPC after sellers came to me tired of agencies that treated them like a number. So here is a straight comparison of five strong Amazon PPC agencies, what each does well, and who each one fits.
Full disclosure up front: this is our roundup, and we rank ourselves first. Below you will find the proof behind that, plus an honest look at four other agencies worth considering.
TL;DR — the short version
The best Amazon PPC agency depends on your revenue, your goals, and how hands-on you want a partner to be. Our top five are IG PPC for hands-on, profit-focused management of 7 to 9 figure brands, Ignite Visibility for multi-channel marketing, SellerApp for AI-assisted management, My Amazon Guy for full-service Amazon support, and Ad Badger for tools and education. Judge any agency on profit and TACoS rather than sales or a low ACoS alone.
How We Ranked These Agencies
A ranking is only useful if you know what it rewards. We weighed each agency on the things that actually move a seller’s bottom line.
Three criteria carried the most weight: time spent in each account, whether success is measured on profit rather than vanity metrics, and independent proof of results. We also looked at who each agency serves best, since the right fit for a 9 figure brand differs from the right fit for a seller just crossing six figures.
We placed IG PPC first and backed it with verifiable proof rather than self-praise. The other four each earn their spot for a specific kind of seller, and we say plainly who that is.
One note on fairness. We kept the descriptions of the other agencies factual and free of invented numbers, since a comparison is only useful when it is honest. Each of them is a capable choice for the right brand, and the goal here is to help you find your fit rather than to talk down anyone else.
The Five Best Amazon PPC Agencies
1. IG PPC
IG PPC is a hands-on Amazon and Walmart PPC agency built for 7 to 9 figure brands that care about profit over raw sales. Every account gets a dedicated, US-based account manager who optimizes it manually each week, rather than a rules engine left on autopilot.
The proof is independent. IG PPC ranked #829 on the 2025 Inc. 5000, holds Helium 10 Trusted Partner status with a 5-star rating, and keeps client retention above 95%.
Success is measured on your bottom line, using TACoS and total profitability instead of a vanity ACoS. That is the difference between an agency that grows your business and one that just lowers a number on a report.
Services include:
- ●Amazon PPC management across Sponsored Products, Brands, Display, and DSP.
- ●Walmart advertising for sellers running both platforms.
- ●A free Amazon PPC audit to find wasted spend before you commit.
Best for: 7 to 9 figure brands and aggregators that want a hands-on partner squarely focused on profit. See our Amazon PPC management service for the full scope.
2. Ignite Visibility
Ignite Visibility is an established full-service digital marketing agency that runs Amazon advertising alongside SEO, paid social, and other channels. Its strength is breadth, handling many marketing channels under one roof.
Amazon sits among many services there rather than being the whole focus, so the agency suits brands that want a single partner coordinating a wider marketing program. Sellers who need deep, Amazon-specialized attention may prefer a dedicated Amazon shop.
Best for: brands that want Amazon handled as part of a broader multi-channel marketing strategy.
3. SellerApp
SellerApp is another renowned Amazon ad management agency that has served 30,000+ businesses in various niches such as kitchen, home, and beauty. This includes Coca-Cola, Samsung, and Coolibar but that’s not it. Their track record of increasing daily average sales by 3.7x for multiple million-dollar brands has earned them quite a respect in the e-commerce industry.
Apart from their experienced team, they also have proprietary AI technology that works wonders for your PPC campaigns by saving time, improving customization, and maximizing profits.
Services they provide:
- Campaign management
- Amazon PPC Audit
- Keyword targeting
- Product analysis
- Their automation software allows you to customize settings according to your goals e.g. you can set the limit for clicks.
- The dayparting feature protects you from spending uselessly.
- They provide bi-monthly performance reports.
4. My Amazon Guy
My Amazon Guy is a full-service Amazon agency that covers PPC alongside SEO, design, and catalog management, and it is well known for its educational content. The appeal is breadth of Amazon services in one place.
That full-service model fits sellers who want help across the whole Amazon account rather than advertising alone. Brands whose main need is deep, profit-focused PPC may want a partner that specializes there.
Best for: sellers who want broad Amazon account management in addition to PPC.
5. Ad Badger
Ad Badger is better known for its Amazon PPC software and its educational podcast than for done-for-you management. Its tools and content help sellers who want to run campaigns themselves with better data.
That makes it a strong fit for hands-on sellers who prefer software and guidance to a fully managed service. Brands that would rather hand the work to a team will look elsewhere.
Best for: sellers who want tools and education to manage their own PPC campaigns in-house.
What a Great Amazon PPC Agency Does
The best agencies do far more than set up campaigns and check in monthly. The daily work is where results are won or lost.
A strong partner runs keyword research from first-party Amazon data, structures campaigns by match type, harvests winning search terms, and prunes wasted spend every week. Above that sits the strategy layer: choosing a target ACoS from your margin and measuring results by profit instead of ad sales alone.
Ask any agency to show you this work in detail. Vague talk about “optimization” with no weekly process behind it is the clearest sign of a volume shop.
How to Choose the Right Amazon PPC Agency
The right agency for another brand may be wrong for yours. Match the choice to your own situation across a few questions.
- ●How much time will they spend in my account each week? A dedicated manager beats a shared one every time.
- ●How do they measure success? A strong answer centers on profit and TACoS rather than a low ACoS alone.
- ●Who actually runs my account? Confirm whether a senior strategist or a junior handles the daily work.
- ●Will I retain full ownership of my account and its data? A trustworthy agency always says yes.
- ●Can they prove results? Look for independent signals like the Inc. 5000 or verified partner status.
Weigh those against your revenue and margin. Our guide on whether Amazon PPC is worth it helps you frame the return side of the decision.
Amazon PPC Agency Pricing Models
Agencies price their services a few common ways, and understanding them helps you compare fairly.
- ●Percentage of ad spend: the fee scales with your spend. Simple, but it can reward the agency for spending more.
- ●Flat monthly fee: a predictable retainer regardless of spend, which keeps incentives clean.
- ●Hybrid: a base fee plus a performance component tied to results.
- ●Performance-based: the fee is tied to metrics like sales or profit growth.
There is no single right model, though a flat or hybrid fee tends to align an agency with your profit rather than your spend. Our breakdown of Amazon PPC cost covers what to expect.
Red Flags to Avoid
A few warning signs separate a hands-on partner from a volume shop:
- ●Guaranteed results: no honest agency promises a specific outcome, since too much is outside its control.
- ●ACoS-only reporting: an agency that talks only about a falling ACoS may be shrinking your growth to hit a number.
- ●Shared, junior account managers: if no one can tell you who runs your account or how much time it gets, that is a problem.
- ●No clear weekly process: optimization is ongoing work rather than a monthly glance.
- ●Locking up your account or data: you should always retain ownership.
Frequently Asked Questions (FAQs)
Conclusion
The best Amazon PPC agency is the one that spends real time in your account and measures success on your profit. Our ranking puts IG PPC first for hands-on management of 7 to 9 figure brands, with four solid alternatives for different needs.
Whichever way you lean, judge the agency on profit and TACoS, confirm exactly who runs your account each week, and make sure the proof of results is independent and verifiable.
If you would like a hands-on team to look at your account, get a free Amazon PPC audit and we will show you where your biggest wins are hiding.
About the author: Isaac Gross is the founder and CEO of IG PPC, a hands-on Amazon and Walmart PPC agency for 7 to 9 figure brands. An Amazon seller since 2015, he founded IG PPC in 2019, and the firm now manages billions in annual Amazon sales.
